Relive the Past With Eleven Minutes of Nikon Commercials

Relive the Past With Eleven Minutes of Nikon Commercials

1831 1030 James Tocchio

Are you at work? Do you hate your job? Then why not stick it to your awful boss by spending eleven minutes watching vintage Nikon commercials? We’ve scoured the Youtubes and discovered a veritable cornucopia of nostalgia. These TV ads are sometimes ridiculous, always entertaining.

Things start out weird when Nikon pits an F2 against a fleet of Harley Davidson motorcycles (for some reason?), and then get even stranger with La Toya Jackson shooting her backup dancers (check out those face covers…) with an L35AD. And that’s not even mentioning the monkey-puppet-wearing downhill skier careening toward a crowd of dancing skiers (I don’t really get it either).

Nikon… you were really weird, man. But I’d be lying if I said this collection of videos doesn’t make me wish I was in my prime in the 1980s. Good times. Or so it seems. Maybe some of you old-timers can let us know if it truly was all pop music, Porsches, paragliding, and spontaneous backflips.

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James Tocchio

James Tocchio is a writer and photographer, and the founder of Casual Photophile. He’s spent years researching, collecting, and shooting classic and collectible cameras. In addition to his work here, he’s also the founder of the online camera shop Fstopcameras.com.

All stories by:James Tocchio
11 comments
  • Here’s another classic. I found this a few years ago when looking for a Nikonos manual:

    https://youtu.be/E4CiPmWns3E

  • Ach, like it was yesterday… ?

    Great fun thanks for sharing this

  • Did I just see a dood skiing with a sock monkey?!

  • The one at 6:50ish is a bit sketchy

  • Funny post. My wife and I had a good laugh. In answer to your question, yes the 80’s were all fast cars and people doing random backflips. I remember. My wife is ensuring I mention that we were just babies, driving sports cars and doing backflips. All you have to do is watch a couple of pop videos from Level42, Duranduran, Tears For Fears etc. and also, everyone wore face masks in preparation for 2020.

  • Michael Selsted July 4, 2023 at 5:34 pm

    I have been looking for an archive of the lacrosse themed ad (3:59 – 4:49) for at least 35 years. Short story: Leroy Jenkins (MWM Production) was the producer of this in Honolulu. I was a lacrosse player and had an out-of-the-garage lacrosse gear business in LA. Somehow Leroy found me and I sold and shipped to him a team’s worth of gear. He asked me to come help with the shoot! I recruited a friend (who is in the video) to join Leroy and his team for a memorable 4 days. The shoot was at either the Honolulu or Hawaii polo club. If memory serves, this ad won an award in Europe (I believe in 1979 or 1980).

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James Tocchio

James Tocchio is a writer and photographer, and the founder of Casual Photophile. He’s spent years researching, collecting, and shooting classic and collectible cameras. In addition to his work here, he’s also the founder of the online camera shop Fstopcameras.com.

All stories by:James Tocchio