Today I received a press release that I simply could not ignore. Lomography has just announced that they’ve reduced the price of their 120 films, in some cases lowering the cost by as much as $12 per three-pack. This significant reduction in price is a massive win for medium format film photographers, and a surprising enough announcement that I felt compelled to write a news post (a somewhat rare occurrence on this editorial site).
The full details of the press release are included here in this article. Briefly, here are the important bits.
Lomography 120 Film New Prices (in US Dollars)
Color Negative 100 ISO 3 Pack : was $34.90, NOW $24.90
Color Negative 400 ISO 3 Pack : was $34.90, NOW $24.90
Color Negative 800 ISO 3 Pack : was $39.90, NOW $27.90
Redscale XR 50–200 3 Pack : was $35.90, NOW $24.90
Potsdam Kino 100 ISO : was $10.90, NOW $6.90
LomoChrome Metropolis 2021 : was $12.90, NOW $11.90
LomoChrome Purple 2021 : was $13.90, NOW $11.90
Lomography’s film can be purchased from retailers such as B&H Photo (there may be a delay with price reductions as retailers roll out the change), or through Lomography’s own online shop.
In a time in which prices seem to be universally on the rise, including prices for film and cameras, it’s a relief to find some good news of price reductions.
If you’d like to learn more about Lomography’s film, you can find many of their films profiled here. And if you’re unsure of which medium format film camera is right for you, take a look at our many medium format camera reviews and buyer’s guides.
Lomo’s films, which in many cases offer visually unique images and a strong individual identity, are now competitively priced with more “normie” films like Ilford’s HP5, Kodak Portra, and Gold 200.
I’m pretty stoked whenever a company moves to keep film photography affordable and bring more people into the craft. This move by Lomo should encourage people to try medium format, even if they had previously thought the format prohibitively expensive.
For my part, I’m already scouring eBay for a new medium format film camera.
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This is excellent news! LOMO 800 is actually quite a good film. I first bought some to try, just prior to the huge price increase to $39.90. And despite how much I liked the film, I was not going to spend that much for 3 rolls. Now that the price is back down to $27.90, I’ll gladly purchase more.